Strategic Initiatives

An initiative is a time-boxed, often complex project which is anticipated to take more than 6-12 months in duration.

It involves multiple stakeholders and may be related to the product, or other areas of the community.

Below are the current strategic initiatives for Mautic core, in alphabetical order.

Strategic initiatives are maintained by the Project Lead and are grounded in:

  • User insights - Initiatives that are based on what users of Mautic tell us is needed

  • Product vision - Initiatives that move us closer toward our vision for Mautic being the #1 choice for marketers

  • Market insights - Initiatives that are required for Mautic to remain competitive in the Marketing Automation world

  • Community discussion - Initiatives which have been discussed and validated in the Mautic community

2020-21 Strategic Initiatives