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An initiative is a time-boxed, often complex project which is anticipated to take more than 6-12 months in duration.

It involves multiple stakeholders and may be related to the product, or other areas of the community.

Below are the current strategic initiatives for Mautic core, in alphabetical order.

Strategic initiatives are maintained by the Project Lead and are grounded in:

  • User insights - Initiatives that are based on what users of Mautic tell us is needed

  • Product vision - Initiatives that move us closer toward our vision for Mautic being the #1 choice for marketers

  • Market insights - Initiatives that are required for Mautic to remain competitive in the Marketing Automation world

  • Community discussion - Initiatives which have been discussed and validated in the Mautic community

2020-21 Strategic Initiatives

Composer Support


To allow Mautic to be managed by Composer

Email and Landing Page Builders


Develop more robust options for creating emails and landing pages which are user-friendly and feature-rich.

Improve the Installation and Upgrade Process


To improve the user experience when installing and upgrading Mautic

Mautic Marketplace


To provide a Mautic Marketplace within the application which allows the easy installation and maintenance of third-party plugins for Mautic

Mautic Next Generation


To build the future Mautic

Resource Management


To improve the management and portability of resources in Mautic

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